Custom Fishing Rods NZ | Handcrafted & Personalised by K-Labs

At K-Labs, we specialise in custom fishing rods handcrafted in Waikato with precision engineering and top-tier components. Our rods are built to order and fully customised to your specifications — including rod length, action, grip style, and guide configuration — for maximum performance, durability, and casting accuracy.

Whether you’re a seasoned sportfisher or just starting your journey, we provide expert advice to help you choose the perfect setup for your target species and fishing style.

Make It Personal — Add Names, Messages, or Special Touches

Looking for something uniquely yours? We offer the option to add names, special messages, or commemorative details to make your custom rod even more meaningful.

Perfect for gifts, milestones, corporate recognition, or adding personal flair, our personalised rods are crafted to make a lasting impression.

Transform your rod into a personal masterpiece — built to perform, built to last, and built for you.

Custom Build Your Rod — Add a Name or Message to Make It Yours

A Lifetime of Angling Passion: The Story Behind K-Labs Custom Fishing Rods

Fishing isn’t just a hobby — it’s a way of life for many. For the owner of K-Labs, that couldn’t be more true. A lifetime spent chasing fish around the globe, from wild coastlines to deep-sea adventures, sparked a passion that runs as deep as the oceans they fish.

This lifelong dedication to angling led to the creation of K-Labs — a business built not only on expert craftsmanship but also on a deep understanding of what makes a fishing rod exceptional.

Crafted by the Journey

From quiet coastlines to open blue water, the journey has taken K-Labs to some of the world’s most rewarding and challenging fishing grounds. Each trip brought real-world insight into how fishing rods perform under pressure — across species, conditions, and techniques.

Whether casting from the shore, fishing deep from a boat, or navigating rocky ledges, every experience helped shape a custom rod-building approach grounded in function, feel, and performance.

From kayaks to offshore charters, it’s been a hands-on journey — learning what anglers truly value in the gear they rely on.

Firsthand Knowledge Fuels Rod Design

K-Labs custom rods are shaped by time on the water. They know how a blank should load, how balance affects control, and how power needs to feel when a fish turns hard.

That understanding is built into every fishing rod — not to impress, but to perform. Clean. Precise. Purposeful.

It’s rod design informed by experience, and built for real fishing performance.

Craftsmanship Born from Passion

At K-Labs, it started with a simple goal: to build fishing rods that perform — not just on paper, but in the hands of real anglers. What began as a pursuit of better balance, feel, and control has grown into a process shaped by years of experience on the water.

Each K-Labs fishing rod is handcrafted with care and purpose — designed to suit the way you fish, whatever your style or environment. If you’re looking for more than off-the-shelf, our custom fishing rods offer the precision, durability, and responsiveness trusted by anglers who know the difference.

From Water to Workshop

At K-Labs, every custom fishing rod begins with firsthand experience — time spent casting, testing, and refining on the water. That knowledge carries through to the workshop, where each fishing rod is crafted with intent.

Because finding the right fishing rod is personal. It depends on how you fish, where you fish, and what feels right in your hands. That’s why K-Labs builds with the individual in mind — not categories, not trends.

We’ll help you find a rod that feels right in your hands — and delivers exactly when it needs to.

Why K-Labs Leads in Custom Fishing Rods

When it comes to fishing, your gear matters. Factory rods may be convenient, but they often fall short on precision and personalization. That’s where K-Labs stands out — custom-built rods made for New Zealand anglers who demand the best.

From the beach to the boat, each rod is built with refined balance, tuned action, and the responsiveness serious anglers expect. Crafted for New Zealand fishing environments, K-Labs rods are shaped by real experience — not just theory — delivering the performance you need, when it matters most.

This is precision without compromise. Performance with purpose.

Expert Craftsmanship Beats Factory Rods

Mass-produced rods target the average angler. But what if you’re not average? What if you need a rod built for your specific fishing style and location?

At K-Labs, each rod is crafted by hand with expert attention to detail. Every component is carefully selected and perfectly fitted for peak performance. Unlike factory rods, nothing is rushed or compromised.

While production rods often cut costs by using cheaper materials, K-Labs uses only top-tier blanks, guides, and grips. When you fish with a K-Labs rod, you immediately feel the difference.

Custom Rods, Built for You — and Your Budget

Every angler is different. That’s why K-Labs customizes rods to match your needs. Whether it’s the length, action, reel seat, or materials, you get exactly what suits your fishing.

Targeting snapper in shallow reefs? Chasing kingfish offshore? K-Labs builds rods tailored to your goals. And it doesn’t have to break the bank. Whether you’re after a premium rod or a reliable, budget-friendly option, there’s something for you.

Built to Last

Factory rods often wear out over time. K-Labs rods are different. They’re built to endure New Zealand’s harshest fishing environments. From pounding surf to rocky reefs, your rod is designed to go the distance.

And if anything ever needs adjustment or repair, K-Labs offers personal support that big brands can’t match.

Feel the K-Labs Difference

Fishing isn’t just a pastime — it’s a lifestyle. When you invest in a K-Labs rod, you’re getting more than just gear. You’re getting a tool that transforms every moment on the water.

The performance, precision, and personalization of a custom rod can’t be matched by anything off the shelf. Once you fish with a K-Labs rod, you’ll never look back.

Ready to Build Your Dream Rod?

Whether you’re new to fishing or a seasoned angler, K-Labs is ready to craft the perfect rod for your next adventure. Let your rod reflect your passion — built by someone who shares it.

Precision meets obsession. This gallery showcases the premium components that power our high-performance custom lure rods, including some of New Zealand’s very best softbait rods—or soft bait rods, depending on how you spell it. These rods respond to every twitch, drop, and strike with precision, giving serious anglers the edge they need.

At K-Labs, we build every rod from the ground up. Nothing here is off-the-shelf. What you see is just a glimpse of the materials and craftsmanship that go into every design. Whether you’re flicking softbaits in skinny water, dropping a kabura jig into structure, or working an inchiku jig along reef edges, we tailor each rod to your style and target species.

We also craft slow pitch jigging rods that deliver refined control and mid-column strike sensitivity. Our rods balance perfectly, react quickly, and perform reliably in New Zealand conditions. From kabura rods with fast recovery to slow jig rods with deep parabolic action, each one is made to suit your technique.

These rods don’t just perform—they look sharp too. Whether you’re targeting snapper, kingfish, or anything in between, K-Labs rods are for anglers who demand more from their gear.

This gallery is just the start. Got an idea? Let’s build it.

Rod Revival