Precision meets obsession. This gallery showcases the premium components that power our high-performance custom lure rods, including some of New Zealand’s very best softbait rods—or soft bait rods, depending on how you spell it. These rods respond to every twitch, drop, and strike with precision, giving serious anglers the edge they need.
At K-Labs, we build every rod from the ground up. Nothing here is off-the-shelf. What you see is just a glimpse of the materials and craftsmanship that go into every design. Whether you’re flicking softbaits in skinny water, dropping a kabura jig into structure, or working an inchiku jig along reef edges, we tailor each rod to your style and target species.
We also craft slow pitch jigging rods that deliver refined control and mid-column strike sensitivity. Our rods balance perfectly, react quickly, and perform reliably in New Zealand conditions. From kabura rods with fast recovery to slow jig rods with deep parabolic action, each one is made to suit your technique.
These rods don’t just perform—they look sharp too. Whether you’re targeting snapper, kingfish, or anything in between, K-Labs rods are for anglers who demand more from their gear.
This gallery is just the start. Got an idea? Let’s build it.
